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Ashley Kubba Participates in Panel Discussion about Understanding Your Market Outside of Your Market Survey

Trade Show Panel 2Pinnacle Operations Analyst, Ashley Kubba, participated in a panel discussion titled “Understanding Your Market Outside of Your Market Survey” at the Apartment Association of Metro Denver Annual Trade Show in May. Moderated by Tenley Bakley of Valet Living, Ashley spoke alongside Heather Ruszka, Senior Director at Greystar, and Jennifer Will, Director of Asset Management at Carmel Partners.

The 45-minute session focused on strategies for collecting and analyzing market data for value-add, lease-up and new development properties and detailed about how to use that information to make effective decisions in the multifamily business. The panelists also discussed how clients trust onsite employees to be the expert in their markets, and provided tips and tools to empower these team members to know and understand their own managed property, as well as the competitive set and larger submarket.