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Beth Luques and Erinn Cassidy Reveal the Secret Sauce for Enhancing Employee Engagement at NAA

Beth Luques, Director of Organizational Learning and Development, and Erinn Cassidy, Vice President of Human Resources recently facilitated a session called “Customer Experience: The (Not So) Secret Sauce from Top Organizations” at the NAA Apartmentalize Conference in San Diego, CA. Beth kicked the session off with an overview of the importance of the customer experience, its

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Lori Trainer Advocates Change in the Perception of Affordable Housing at NAA

Lori Trainer, Pinnacle’s Transition Specialist, was a recent panelist at the NAA Apartmentalize Conference in San Diego, CA, speaking on “Changing the Perception of Affordable Housing.” The session covered many misconceptions surrounding affordable housing, including: Affordable housing is unattractive and a blight to the neighborhood. Affordable housing brings down the property values of neighboring residences. Community opposition to

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Pinnacle’s Jennifer Staciokas Panels Two Sessions at NAA Apartmentalize in San Diego

Jennifer Staciokas, Pinnacle’s Senior Vice President of Marketing & Training, recently paneled two sessions at the NAA Apartmentalize Conference in San Diego, CA. Session: Rituals, Routines and Rewards that Recharge Your Life The first session was a fast-paced discussion with two other industry experts that was broken into five sections: establishing routines, eliminating distractions, identifying your gifts

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Ashley Kubba Participates in Panel Discussion about Understanding Your Market Outside of Your Market Survey

Pinnacle Operations Analyst, Ashley Kubba, participated in a panel discussion titled “Understanding Your Market Outside of Your Market Survey” at the Apartment Association of Metro Denver Annual Trade Show in May. Moderated by Tenley Bakley of Valet Living, Ashley spoke alongside Heather Ruszka, Senior Director at Greystar, and Jennifer Will, Director of Asset Management at

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Rick Graf Moderated State of the Industry Discussion at Crittenden in Dallas

President & CEO Rick Graf moderated a panel discussion about the “State of the Multifamily Industry” at the Crittenden Multifamily Conference last month in Dallas. Panelists included Scott Wilder, Executive Vice President at Lincoln Property Company; Stacy Hunt, Executive Director at Greystar; and Carlos Vaz, Co-Founder & CEO of CONTI Organization. The hour-long session opened with

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Greg Mark Panels Discussion about Tenant Drivers and Technology in Property Management

Pinnacle’s Greg Mark, Senior Vice President of the East Coast, recently spoke on a panel at the Marcus & Millichap Multifamily Forum Southeast 2018. In a session addressing “Tenant Drivers, Technology and the Evolution of Property Management,” he was joined by five other industry leaders and moderator Jody McKibben of Marcus & Millichap. Greg discussed technologies and innovations

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Yardi Executive Briefing

Jennifer Staciokas, Pinnacle’s Senior Vice President of Marketing, Training & Revenue Management, was a keynote speaker at the recent Yardi Executive Briefing in Napa, CA for asession titled “The Industry Today: People, Processes and Possibilities for 2018.” This session focused on three sections – today’s customer, today’s technology and today’s talent. Jennifer set the groundwork for

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Scott Potter & Trevor Park Share Expertise at IREM’s 2017 TRENDS Conference

Pinnacle’s Scott Potter, Regional Trainer, and Trevor Park, Regional Marketing Director, were invited to share their thoughts at the 2017TRENDS Conference in Seattle in a session titled “What is Customer Service?” Scott opened the session by speaking about the five touchpoints of customer service and explaining how to make the strongest impact with prospects and residents.

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Greg Mark Gives Tips on Ways to Outperform the Proforma at InterFace Multifamily Southeast

Greg Mark, Pinnacle Senior Vice President, participated in a panel discussion at the November InterFace Multifamily Southeast conference in Atlanta with four other industry leaders. The session, which revolved around ways to outperform the proforma, was moderated by RealPage’s Ed Wolf. The panel discussed a variety of challenges and opportunities operators undertake to drive the performance

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Jennifer Staciokas Panels RealShare Conference in Los Angeles

Jennifer Staciokas, Pinnacle’s Senior Vice President of Marketing & Training, recently had the opportunity to share her thoughts at the RealShare Apartments Conference in Los Angeles, CA on a panel with four other industry experts titled “Baby Boomers, Gen X and Millennials and the Battle over Amenities.” The panel focused on competition for renters, smart

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