Rob Martin, Rhapsody’s Senior Vice President, recently took part in a panel discussion at the 6th Annual North American New Apartment Construction and Mixed-Use Symposium and Expo in Toronto, Ontario. Rob and three other industry experts talked about ways their respective companies were approaching lease-ups for new purpose built rentals in Canada in a session titled “Don’t leave chips on the table: lessons on lease-up for apartment developers.”
Rob provided the audience of condominium and home builders the key differences of building condominiums and apartments and how mixing up condo sales and apartment leasing will cost you millions. Pulling from his multifamily housing experience from the United States, Rob emphasized the importance of building amenity rich communities to maximize value in the long term and to remain competitive as the new construction marketplace fills up and renters have access to greater choice of high quality buildings.
Other speakers in the session included Jennifer Nevitt, Chief Executive Officer of Forty2 National Apartment Property Management; George Van Noten, Senior Vice President of Property Operations for Minto Group of Companies; and Trish MacPherson, Executive Vice President of Operations for CAPREIT.
Headquartered in Toronto, Rhapsody operates as a division of Pinnacle to provide best-in-class property management services for purpose-built rental properties in Canada.