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Marketing & Communications

Pinnacle’s marketing team has ad agency-level marketing capabilities. These experts collaborate with the regional teams to execute strategic marketing plans and digital campaigns through a variety of traditional, non-traditional and online mediums. Our marketing services include comprehensive graphic design capabilities for properties, including the development of property identity, resident experience themes, branding and websites. Our brand development team takes in-depth market insight and intimate knowledge of each asset to create strong brand identities that resonate with the target markets.



All collateral development can be facilitated through our preferred service provider, and we can coordinate printing, production banners and signage. Also, Pinnacle understands the positive impact the internet has on the success of a community. Therefore, we have given significant attention to developing functional and engaging websites that enhance the user experience and drive traffic to generate positive results for our clients.


Marketing and Creative Team Services

  • Advertising collateral development, graphic design, logo design and promotional items
  • Branding/rebranding materials
  • Online banner ads
  • Copy writing
  • Web design, architecture, development and hosting
  • Search engine optimization and search engine marketing
  • Social media


For more information about Pinnacle’s marketing and communications capabilities, contact Jennifer Staciokas, Senior Vice President of Marketing, Training, and Revenue Management,